Samsung SDI, world’s leader in the display and energy businesses, decided to take over the solar cell business from Samsung Electronics. The transfer of business is expected to generate synergy when combined with Samsung SDI’s existing expertise in batteries and Energy Storage Systems (ESS).

ESS works for renewable energy such as solar and wind, storing and stabilizing the generated electric power from irregular generation time, unbalanced voltage, etc.

Samsungs mid/long-term solar strategy is to become a new power in the eco-friendly and clean energy area.

While the European financial crisis is a major factor of slack in the 2012 solar industry, supply is outstripping demand and solar prices are expected to fall.

Strong support by governments around the world and achievement of grid parity will drive the growth of the solar market by 10% annually by 2020. In particular, high-efficiency and low-cost thin films will take a larger share of the solar market accounting for 40% (US$20 billion) by 2020.

In the short term, Samsung SDI will focus on researching into thin-film PV and turning it into commercial reality. Its mid-term strategy is to mass produce thin film PV targeting residential, commercial, and industrial markets. The company believes its products when provided in package with its high-quality ESS will be differentiated in the market, thus helping the company to become a leading solar player in a relatively short period of time.

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